Aliza Fleischer (p), Eyal Ert

Pierre-Olaf Schut

see extended abstract

Amina Bekkouche, Marie Delaplace (p)

Pierre-Olaf Schut

The digital revolution modifies tourist behaviour by what it is called E-tourism. According to Mc Kinsey (2015) tourism is the economic sector in which the digital transformation is the strongest. Similarly, CESE emphasizes that tourism has been a pioneer sector of digital change (Cabrespines and Wargnie, 2017). With a computer and an internet connection, booking a room or building a tourism circuit is currently done via internet before the departure. But since a couple of years, it is also M-Tourism, i.e. the use of mobile technologies in the tourism sector that is growing. These mobile devices can be used in tourism before the trip but also during the tourism trip and inside the destination. In a context in which the competition between destinations is more and more fierce, tourism offices try to increase the attractiveness of the territory and tourist flows and are seeking to innovate. They set up strategies around reception services and equip them with digital tools (Wifi, touch terminals, screens ... etc.). Indeed, "innovations in ICT have been catalysts of innovation in tourism" (Gallouj and Leroux 2011, 220). The actors of tourist destination also develop their strategies around digital tools (augmented reality, virtual reality, QR code, mobile applications...). They are tools for innovation and creativity in order to stand out among themselves. The aim of this communication is to study how these different digital tools are used by French public tourism stakeholders (tourism offices (OT), Departmental Committees of Tourism (CDT) and Tourist Development Agencies (ADT)). The literature highlights that these digital technologies offer many opportunities to build the destination of tomorrow, a smart destination (Buhalis and Amaranggana, 2013; Gretzel et al., 2015). Based on the French case, we want to analyze how these tools conduct public tourism stakeholders to effectively reconsider the tourist destinations for which they are responsible. For this, two complementary methodologies have been used: questionnaires and semi-structured interviews.
We show that public tourism actors are rethinking their destinations through digital tourism strategies, particularly through mobile tourist applications. They wish to improve the experience of the tourist stay. More precisely, the public actors of tourism in France focus on the development of applications for the visit, including the applications of routes and hikes, the discovery of heritage and nature. Some tourism offices also collect data providing information on tourist practices. However, we show that it is not common among public actors of tourism.

Pierre-Olaf Schut (p), Sandir Beaudouin

Marie Delaplace

While almost all tourists are equipped with mobile phones (94% of French according to the Digital Barometer, 2018), operators offer relevant data analysis services to address tourism research issues or more usually for smart cities. The purpose of this communication is to verify the relevance of mobile data.
To carry out our approach, we implemented a survey system based on cross-referencing the results of several methodological tools and / or sources: the counting of the ticketing, a survey by questionnaire and the analysis of data from mobile telephony. This survey work was conducted on the Roland-Garros tournament in 2017 and 2018. The results first reveal the possibilities of each tool to provide data of different types, indicating their accuracy and technical constraints. In a second step, we will compare the comparable results to establish the relevance of each source and the exploitation prospects for research purposes.
The conclusions of this study will allow us to pronounce on the relevance of data from the mobile phone in the context of the case study that we conducted to analyze the mobilities of the spectators of the Roland-Garros tournament.