Cipriana Sava (p), Loredana Vaduva, Ioan Petroman, Cornelia Petroman

Eszter Szemerédi

This paper focuses on a relatively young sub-type of cultural tourism – creative tourism. The latter is defined and its conceptual evolution, experiences and relationship with cultural tourism are presented in detail. The paper examines, through a collective case study, the way theoretical solutions advanced by creative tourism from a double perspective – supply and demand – can be turned into practical solutions as creative spectacles, creative spaces and creative tourism, while taking into account the different contexts of creativity in tourism – artistic focus, competitive environment, cultural context, development context, engagement on consumption process, geographical scale, heritage, identity, intervention, learning orientation, mode of consumption, reproducibility, spatial context, and timescale.

Keywords: cultural tourism, creative spectacle, creative space, creative tourism
JEL codes: L83, Z30, Z32

Marina Morales Catalán (p), Miriam Marcén Pérez (p)

Cipriana Sava

Despite the notable progress in bridging the gap between women and men in the world of work,
women are still underrepresented in several occupations. In this paper, we analyze the effect of
gender norms on deterring women from male-dominated occupations using differences on gender
equality among early-arrival migrants. We exploit the variations in the cultural backgrounds of
those migrants by country of origin to identify the role of gender norms on occupational choices.
Using data from the American Community Survey (ACS), we find that more gender equality in
the country of origin reduces the gender gap in male-dominated occupations. We further show
suggestive evidence on the role of job flexibility and women’s relative preference for familyfriendly
jobs in shaping culture. (See full paper attached)

Cipriana Sava (p), Diana Marin, Ionuț Mircea Petroman

Marina Morales Catalán

A new sub-type of food & beverage tourism has emerged in the last two decades – tea tourism. From a tourism perspective, tea tourism is an opportunity to diversify tourism and to revitalize tourism. At the same time, tea tourism contributes to the branding of destinations, harnessing authenticity, preserving local diversities and traditions, promoting destinations, and authenticity. The authors define tea tourism, place it among the different sub-types of food and/or wine / beverages, and identify tea tourism motivations and the features of tea tourism destinations – tea attractions, tea ceremonies, tea cultivation and production, tea festivals and events, tea history, tea manufacturing, tea retailing, tea services, and tea traditions – in an attempt to promote this sub-sub-type of cultural tourism in Romania.

Keywords: food tourism, beverage tourism, tea tourism, traditions
JEL Classification: M30, M32

Eszter Szemerédi (p), Marcell Kupi, Tamás Hardi

Cipriana Sava

In our research, we examine tourist destinations in the cross-border region of Komárom and Komárno, and hypothesize, that cross-border tourist destinations have many potentials to attract tourists as a single cultural destination. We also hypothesize that, digitalization (and digital devices) may be the number one tool of the 21st century to be used in attracting tourists. In our study, we sought to answer the question of how digitalization can help to bring a large, significant destination falling within the territory of two countries, closer to tourists. To this end, we conducted an empirical survey within the framework of the SPOT Horizon 2020 project (means Social and Innovative Platform on Cultural Tourism and its potential towards deepening Europeanisation) in the case study area, and asked relevant stakeholders, tourists, and residents to complete our survey. We are also looking to answer the question of how European identity can be realized in cultural tourism through the mediation of digitalisation.